In a press release earlier this morning, Sony and Kadokawa announced that they had signed a Strategic Capital and Business Alliance agreement, “agreeing to conduct a third-party allotment by KADOKAWA to Sony on January 7, 2025, with Sony acquiring 12,054,100 new KADOKAWA shares for approximately 50 billion yen. With the acquisition of the new shares, Sony will become KADOKAWA’s largest shareholder, holding approximately 10% of its shares, including the shares Sony previously acquired in February 2021.”
This will allow both companies to be continued to be involved in various media properties with multi-media mixes, that is so common amongst anime and video game properties these days.
This is also far from the “complete takeover” that some in the industry were fearing, and no mention was made specifically of FromSoftware, the makers of “Elden Ring”. The main focus seems to be on strengthening ties and confirming further collaboration on new and existing IP.
This is a follow up to our earlier article about this subject which you can read here.
Source: Sony Group Press Release
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